Personal Information we Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. During your site visit we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies helps us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site. FOR MORE INFORMATION ABOUT COOKIES, AND HOW TO DISABLE COOKIES, VISIT www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. Pixels are technological equivalents of cookies. These pixels allow social media sites to track visitors to outside websites so as to tailor messages users see while visiting that social media website. We use these pixels in compliance with the policies of the various social media sites.
– We also may use technology in e-mail messages or newsletters to determine whether messages have been opened and clicked. The information we obtain in this manner enables us to customize the services we offer our website visitors to deliver targeted information and to measure the overall effectiveness of our online content. If you no longer wish to receive marketing emails from us, you may opt-out by clicking the unsubscribe link at the bottom of any marketing email from Fleur Farm.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
How do we use Your Personal Information?
We utilize third-party companies and individuals (such as payment processors, email providers and analytics and security providers) to help us provide services. These third parties have only limited access to your information, may use your information only to perform these tasks on our behalf and are obligated to us not to disclose or use your information for other purposes.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Additionally, we use this Order Information to: respond to your questions and comments and provide you with customer support; notify you about special events, products and services; conduct surveys to measure your level of interest in or satisfaction with Fleur Farm events, products and services; manage our business; perform functions as otherwise described to you at the time of collection; analyze trends to improve our website and offerings; deliver the products and services that you have requested or ordered; develop and display content and advertising tailored to your interests on our site and other sites; enforce our terms & conditions.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WordPress, Jetpack, WooCommerce, Hubspot, and other plugins to power our online store, PayPal to process your payment, Google Analytics to study browsing behavior on the Site, and MailChip to send marketing and promotional emails.
Paypal uses your Personal Information as described on this page: www.paypal.com/webapps/mpp/ua/privacy-full#2
We integrate with Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: www.google.com/intl/en/policies/privacy/. YOU CAN OPT-OUT OF GOOGLE ANALYTICS HERE: tools.google.com/dlpage/gaoptout
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: optout.aboutads.info
Like many website operators, we collect information that your browser sends whenever you visit our site (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data to better inform our decisions about the products and services we offer.
We will retain the any information you choose to provide to us until the earlier of: (a) you ask us to remove the information, (b) our decision to terminate our existing data providers, or (c) we decide that the value in retaining the data is outweighed by the costs of retaining it. You have the right to request access to your data that we store and the rights to either rectify or erase your personal data. You have the right to seek restrictions on the processing of your data. You have the right to object to the processing of your data and the right to the portability of your data. To the extent that you provided consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent. You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation. We require only the information that is reasonably required to enter into a contract with you.
We take measures to protect your information. When you submit sensitive information on our website, your information is protected both offline and online. When we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a securely. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. While we take physical, technical and administrative precautions to protect your information from unauthorized access or use, no transmission of data over the Internet or any other public network, or any online service, can be guaranteed to be 100% secure.
To use certain features of the Website or its Content, you may need a username and password. You are responsible for maintaining the confidentiality of the username and password, and you are responsible for all activities, whether by you or by others, that occur under your username or password and within your account. You agree to notify us immediately of any unauthorized or improper use of your username or password or any other breach of security. To help protect against unauthorized or improper use, make sure that you log out at the end of each session requiring your username and password.
It is your responsibility to protect your own username and password from disclosure to others. We cannot and will not be liable for any loss or damage arising from your failure to protect your username, password or account information. If you share your username or password with others, they may be able to obtain access to your Personal Information at your own risk.
By using our Website and its Content you agree to enter true and accurate information on the Website and its Content. If you enter a bogus email address we have the right to immediately deactivate your account.
We will use our best efforts to keep your username and password(s) private and will not otherwise share your password(s) without your consent, except as necessary when the law requires it or in the good faith belief that such action is necessary, particularly when disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to others or interfering with our rights or property.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
By e‑mail at: flowers at fleurfarm dot com
Or by mail using the address provided below:
647 Mad Tom Road
East Dorset VT 05253